What's the Best Google Optimize Replacement?

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Technology

Website Optimization

A/B Testing

Multivariate Testing

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Exploring Replacements for Google Optimize

Google announced the shutdown of Google Optimize, prompting the need to find alternatives.
The video discusses options such as Crazy Egg, VWO, and Zoho Page Sense.
The presenter shares his wish list for a replacement, including easy implementation, integration with Google Analytics, and affordability.
Google's support page lists AB Tasty, Optimizely, and VWO as testing providers to consider.
AB Tasty offers client-side experiments and personalization, but pricing information is not readily available on their website.
Optimizely's Experiment product covers the required features, but pricing is only available upon request.
VWO offers testing and personalization, with a free plan available for up to fifty thousand users.

Google Optimize's free plan only includes A/B testing.
To run multivariate tests and personalize content, an upgrade to the 'Pro' plan is needed.
This would cost over one thousand dollars per month.
VWO is a potential replacement, but using all its features would also become expensive.
Other options to consider are Crazy Egg, Zoho Page Sense, and Convert.
Crazy Egg offers A/B testing but lacks details and multivariate testing.
Pricing starts at twenty-nine dollars per month.
Zoho Page Sense offers A/B testing and personalization but lacks multivariate testing.
Pricing depends on website traffic, with a budget of one hundred dollars per month.
Convert offers A/B testing, multivariate testing, and more features.
Pricing starts at ninety-nine dollars per month, including testing and content personalization.

In Convert, select 'Tracking Code' and copy the tag.
Go to Squarespace, select 'Settings', 'Advanced', and 'Code Injection'.
Paste the tag into the 'Header' section and click 'Save'.
Head back to Convert, select the 'Experiences' tab, and click 'New Experience'.
Name the experience and enter the URL of the page to test.
Choose 'A/B' as the type and click 'Create Experience'.
Edit the variation by selecting the configuration icon and entering 'y', 'u', 'i' to ignore dynamic Squarespace elements.
Change the heading by selecting it, choosing 'Edit', and then 'Edit Text'. Save changes.
Click 'Save and Continue' to see a summary of the experience created.

To change a heading in Zoho Page Sense, go to 'Edit' and then 'Edit Text' and make the desired changes.
When using Zoho Page Sense on a Squarespace website, there may be issues with dynamic IDs and classes.
To adjust an element with dynamic IDs or classes, right click on the element, select 'Inspect', and copy the 'Full X Path' or CSS selector.
In Zoho Page Sense, click on 'JS', remove the default CSS selector, and replace it with the copied selector.
Save the changes and click 'Close'.
To set goals or objectives for a test, click on 'New Goal' and choose from options such as page views or engagement.
Specify the goal's name, matching criteria, and save it.
Proceed to the next step to control who participates in the experiment and adjust additional settings if needed.

VWO is slightly harder to understand than other platforms but provides a good balance between ease of use and advanced features.
To add the VWO tag to your Squarespace site, go to the 'Code Injection' page and add the tag to the 'Header' section.
In VWO, select 'Testing' and then 'A/B' to create an A/B test.
Enter the URL of the page you want to test and click 'Next' to open the visual editor.
Select an element to make changes and use VWO's automated suggestions for variations.
View the code or details of the variation to see the changes made.
Define metrics or objectives for the test by creating a new metric and specifying the URL to match.
Name the test and click 'Create' to start the test.
Review the test details and click 'Start Now' to begin the test.

Google Optimize offers A/B testing but requires a budget for the Pro plan and additional budget for content personalization.
Crazy Egg is easy to use for A/B testing but lacks the ability to test across all devices and track multiple conversion actions.
Convert and Zoho Page Sense are top picks for running tests and personalizing content without breaking the bank.
Convert is recommended for multivariate testing and offers a Community Web plan for $99/month.
Zoho Page Sense offers an Optimize plan starting at $30/month for 10,000 users and has additional features like heatmaps and polls.
VWO has a free plan that allows up to 50,000 users per month and is easy to implement and integrate with Google Analytics 4.

Zoho Page Sense offers unlimited A/B tests and personalized experiences.
VWO requires an upgrade to their 'Pro' plan for multivariate testing and personalized experiences.
Convert's $99 per month plan allows for five personalized experiences on your website.

Google Optimize is shutting down, leading to the search for alternative platforms.
Options discussed include Crazy Egg, VWO, and Zoho Page Sense.
AB Tasty, Optimizely, and VWO are listed as testing providers by Google.
AB Tasty offers client-side experiments and personalization.
Optimizely's Experiment product covers required features.
VWO offers testing and personalization with a free plan available.
Google Optimize's free plan only includes A/B testing, an upgrade is needed for multivariate testing and content personalization.
VWO is a potential replacement, but costs can add up if using all its features.
Other options are Crazy Egg, Zoho Page Sense, and Convert.
Crazy Egg offers A/B testing, but lacks details and multivariate testing.
Zoho Page Sense offers A/B testing and personalization, but lacks multivariate testing.
Convert offers A/B testing, multivariate testing, and more features.
Pricing for Crazy Egg starts at $29/month, Zoho Page Sense pricing depends on website traffic, and Convert starts at $99/month.
To implement Convert in Squarespace, copy the tracking code and paste it in the header section of the code injection.
To change a heading in Zoho Page Sense, go to 'Edit' and then 'Edit Text'.
When using Zoho Page Sense on Squarespace, there may be issues with dynamic IDs and classes.

Zoho Page Sense offers unlimited A/B tests and personalized experiences.
VWO requires an upgrade to their 'Pro' plan for multivariate testing and personalized experiences.