The Future Of AI Agents With Dharmesh Shah | INBOUND 2024
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HubSpot's Memorable Moments and AI Updates
- HubSpot celebrated its 18th anniversary in June.
- CEO shares moments like the launch of his son 13 years ago and the launch of HubSpot CRM 10 years ago.
- HubSpot has launched generative AI products, including ChatSpot and Breeze Copilot.
- The CEO mentions the growing popularity of AI agents and jokes about the trend.
- AI models are getting bigger and more capable, with larger neural networks and improved reasoning and writing abilities.
- AI models are also growing exponentially faster than Moore's Law predicted.
- There are multiple highly functional AI models, each excelling at different tasks.
- OpenAI is expected to release a new impressive model called Strawberry.
Advancements in AI Models and the Development of AI Agents
- OpenAI launched a new model called GPT o1, which is known for its impressive reasoning abilities and the ability to share its thought process.
- The rapid advancement of AI models allows for the creation of more sophisticated AI agents with diverse goals.
- AI models now support multimodal inputs, including images, audio, and video, giving them a sense of sight.
- AI agents utilize AI models and tools to accomplish goals that require multiple steps.
- An AI agent can run autonomously and have executive planning capabilities, but these are not necessary to be considered an AI agent.
- All AI agents have some common characteristics: they use AI models, can utilize tools, and have a memory to remember tasks.
- Ongoing development in AI includes coding and late-night work to enhance capabilities and functionality.
Introducing Agent.AI - The Professional Network for AI Agents
- Agent.AI is a professional network specifically designed for AI agents.
- The purpose of this network is to create hybrid teams consisting of both humans and AI agents.
- Agent.AI offers a platform where AI agents can have profiles, be followed, and be hired by users.
- The network currently has agents in various fields such as marketing, sales, customer service, and operations.
- The focus is on helping marketers generate traffic and qualified leads through conversion rate optimization.
- The Conversion Rate Optimizer agent simplifies the process by providing expert suggestions for website optimization.
- The agent analyzes webpages and provides recommendations to increase conversions.
- The agent is easy to use and can be applied to any public webpage.
- By utilizing AI agents, sales reps can save time on research and spend more time with customers.
Benefits of Company Research Agent and Executive Briefing Agent
- Company Research Agent:
- Saves time by consolidating information from multiple sources.
- Provides a multi-page report with sections on founders, recent news, web traffic, organic keywords, and more.
- Allows users to ask custom questions and provides answers by crawling the company's website and the internet.
- Custom questions can be saved and answered in future reports.
- Integration with HubSpot Smart CRM allows for easy addition of companies and access to CRM functionalities.
- Offers tracking capabilities to monitor important updates and notify users.
- Executive Briefing Agent:
- Reduces the work of creating an executive briefing for customer success managers.
- Pulls information from the HubSpot Smart CRM, including past calls and issues.
- Utilizes the Company Research Agent to gather additional data from the web.
- Generates a concise executive briefing that can be converted into an audio file for easy listening.
- Provides an efficient way for customer success managers to stay updated on their accounts. Note: The bullet points have been adjusted to summarize the main benefits of the two agents mentioned in the provided text.
Introducing Agent Builder: An Easy Way to Build AI Agents
- Prediction that most people will be using agents this year.
- Many people will be building agents this year.
- Anyone can build an AI agent.
- Agent Builder allows users to easily build agents through five simple steps.
- Access to various data sources and models.
- Agent Builder has already gained 47,000 users, making it a successful innovation project.
- 1,700 people have signed up for the waitlist for Agent Builder.
- Users do not need coding skills, just curiosity and a few easy clicks.
- The process involves building a user interface and utilizing an API to connect with HubSpot.
The Importance of Agents in Collaboration and Building a Vibrant Marketplace
- The Agent User Interface (AUI) allows agents to talk to each other and collaborate.
- Agent Builder automatically includes an AUI for every agent built on the platform.
- HubSpot believes that the next generation customer platform should have a smart CRM with unified structured and unstructured data.
- The core CRM should have foundational AI built-in.
- HubSpot aims to make it exceptionally easy to use, build, share, and distribute agents.
- The vision for the future is "there's an agent for that" for every marketing, sales, and customer service use case.
- HubSpot expects there to be thousands of agents available, mostly built by partners and the community.
- Agents and humans will be connected on a network and can collaborate in a vibrant marketplace.
- Agents are seen as future digital teammates, not just tools.
- AI does not reduce the value of humans, but rather raises it.
- AI may be faster and smarter, but it can't be more human because it lacks human experiences.
The Limitations and Benefits of AI
- AI has its limits and will not replace humans.
- AI agents can be helpful in automating mundane tasks.
- AI can amplify the unique qualities that make individuals who they are.
- AI can be used to enhance and support human capabilities.
HubSpot's AI Agents and the Future of AI in Business
- HubSpot celebrated its 18th anniversary and CEO reflects on milestones including the launch of his son and HubSpot CRM.
- HubSpot has launched generative AI products like ChatSpot and Breeze Copilot.
- AI models are growing in size, capability, reasoning, and writing abilities at an exponential rate.
- OpenAI is expected to release a new model called Strawberry and has launched GPT o1 known for its impressive reasoning abilities.
- AI models now support multimodal inputs like images, audio, and video.
- AI agents utilize AI models and tools to accomplish tasks and have executive planning capabilities.
- Agent.AI is a professional network specifically designed for AI agents and humans to create hybrid teams.
- The network has agents in marketing, sales, customer service, and operations.
- The Conversion Rate Optimizer agent provides expert suggestions for website optimization.
- Company Research Agent consolidates information from multiple sources and provides custom reports.
- Executive Briefing Agent generates concise executive briefings for customer success managers.
- Most people are predicted to be using agents and building agents this year.
- Agent Builder allows users to easily build agents with access to various data sources and models.
- HubSpot aims to make it exceptionally easy to use, build, share, and distribute agents.
- The vision for the future is a vibrant marketplace with thousands of agents built by partners and the community.
- Agents are seen as future digital teammates and can enhance and support human capabilities.