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Why Dunkin' Donuts Doesn't Sell in India?

Dangkin Donuts is a popular American brand that sells donuts and coffee.
They have over 11,000 outlets worldwide and are one of the largest fast food restaurant companies.
They entered the Indian market in 2012 through a partnership with Jubilan Foodws Limited (JFL), who also owns the franchise rights for Domino's in India.
JFL saw potential in the large Indian market and planned to open 500 Dunkin' Donuts shops within 15 years.
Despite the ambitious plans, Dunkin' Donuts failed to gain traction in India.
Domino's, which is also owned by JFL, is very successful in India and holds a significant market share.
The expectation was that Dunkin' Donuts would replicate Domino's success, but it did not happen.

Donuts did not suit the local tastes in India.
The grab and go concept of Dunkin Donuts did not align with the culture of eating in India, where people prefer to sit and have breakfast at the dining table.
Indian consumers prefer a more leisurely breakfast experience.
The assumption that Indians would prefer grab and go options due to congested traffic did not hold true.
The number of outlets opened in India exceeded the demand, leading to a lack of profitability.
Dunkin Donuts had to close more than half of its stores in India within two years.
Dunkin Donuts changed its name to Dkin in 2018 and is now considering another name change to Donats.
The company has shifted its focus to smaller shops and kiosks to reduce operational costs.

Indian consumers prefer local cuisine for breakfast.
Donuts are seen as a dessert or snack, not a suitable breakfast food.
Eating sweet food for breakfast is believed to cause stomachaches in India.
Indian breakfast preferences lean towards soft-textured foods like kicadi or idli.
The culture and taste preferences in India do not align with the concept of Dunkin Donuts.
Donuts are considered a luxury or impulse purchase in India.
The price of donuts is expensive for most Indians, especially considering the average salary and minimum wage.
Localized menu options, such as savory and spiced donuts, have been introduced to cater to Indian tastes.

Dunkin' Donuts in India faced challenges with their menu offerings, specifically the lack of popularity of donuts and the identity crisis it created.
The menu strategy in India included selling sandwiches and burgers with imitation meat due to the large vegetarian population, but this led to confusion and inconsistency among consumers.
Dunkin' Donuts attempted to localize their offerings by customizing donuts to Indian taste buds and introducing spicy sandwiches, but this didn't resonate well with the local market.
The introduction of drinks to the menu, particularly coffee, became a significant revenue driver for Dunkin' Donuts in India, contrary to initial expectations of donuts being the primary sales driver.
The growing competition in the coffee industry in India posed a challenge for Dunkin' Donuts, as there were many local cafes and entrepreneurs selling coffee.

Dunkin Donuts is far behind Starbucks in terms of number of stores and popularity.
Indian people prefer Starbucks' products, possibly due to its consistent branding and focus on selling coffee.
Dunkin Donuts' concept and taste don't align well with Indian preferences.
Dunkin Donuts had a goal of 500 shops in 15 years, but after 12 years, they only have 21 shops.
The focus on small kiosks to reduce losses has helped decrease operational costs.