How to find the best Etsy keywords in 3 simple steps (using Alura Etsy tool) | Etsy keyword research - YouTube
👉 USE CODE TIZZIT20 to get 20% OFF YOUR ALURA PLAN (affiliate link)*:https://www.alura.io/?via=debIn this video, I will show you how to do effective keyword...
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How to Optimize Your Product Listing for SEO with Aura: A 3-Step Workflow
- Use a tool like Aura to optimize your product listing for SEO.
- Aura offers features like keyword research, shop analysis, and product research.
- Keyword research is crucial for Etsy SEO but can be overwhelming without a proper workflow.
- The three-step workflow includes brainstorming, researching, and scoring keywords.
- In the brainstorming phase, generate as many keyword ideas as possible, even if they aren't all good.
- In the research phase, analyze the data to determine if a keyword is worth considering or not.
- In the scoring phase, compare and select the top keywords to implement in your listings.
- Shut down your computer and start brainstorming offline to generate a wide range of keyword ideas.
Techniques for Effective Keyword Brainstorming
- Use the 5W technique (what, why, where, who, when) to trigger keyword ideas.
- Avoid disregarding ideas too quickly; let the data determine the potential of a keyword.
- Don't judge ideas without data; what seems like a bad keyword may actually have high search volume.
- Write down all brainstormed ideas on paper before analyzing them in a keyword research tool like Ahrefs.
Brainstorming and Evaluating Keywords for a Product
- Use relevant keywords related to the product being brainstormed.
- Input the keywords into a keyword analysis tool like Aora to determine their potential.
- Focus on search volume as an initial indicator of keyword viability.
- Keywords with less than 1,000-2,000 search volume may not generate significant clicks or sales.
- Consider keywords with search volumes of 500-1,000 if they are highly relevant or longtail.
- Click on keywords with adequate search volume and save them to the list.
- Filter and further evaluate the saved keywords in the next step.
- Access the list of saved keywords in the research section for further analysis.
Researching Keywords and Finding More Ideas
- Analyzing the keywords from the brainstorm list.
- Looking for relevant keywords with search potential.
- Not judging or making decisions based on assumptions.
- Using tools to find keywords that were not initially thought of.
- Opening only two tabs at a time to avoid getting overwhelmed by data.
- Clicking on each keyword to open a second tab for detailed analysis.
- Focusing on the search volume column during analysis.
- Looking for similar keywords that are relevant to the product.
- Saving relevant keywords with search volume to the list.
Steps for Keyword Research and Scoring in Listing Optimization.
- Begin by brainstorming relevant keywords and noting down those with search volume.
- Use a keyword research tool to find additional keywords related to the initial ones.
- Save all relevant keywords to a list for further analysis and scoring.
- In the scoring step, compare the selected keywords based on various factors.
- Decide which keywords to include in the listing based on search volume, competition level, and other relevant data points.
- Customize the columns in the keyword research tool to display the necessary data for decision-making.
- Consider factors like competition score, competition level, and keyword strength.
- Utilize tags to categorize keywords and determine their suitability for use in the listing.
- Calculate the search competition ratio to assess the keyword's potential effectiveness.
- Continuously review and refine the keyword list for optimal listing optimization.
Importance of Keyword Analysis for Listing Optimization
- Analyzing competition ratio to determine keyword potential.
- Understanding the concept of longtail keywords and their benefits.
- Importance of having a mix of longtail and broader keywords in listings.
- Considering conversion rates and search volume when evaluating longtail keywords.
- Utilizing human intelligence to interpret language and identify specific keywords.
- Cross-checking data and considering relevance and specificity of keywords.
- Recognizing that conversion rates are influenced by factors other than keywords.
Factors to Consider in Keyword Research
- Exclude irrelevant keywords such as sales and sales per listing in product research mode.
- Keep track of the trend to determine if a keyword is seasonal or not.
- Search volume is an average over a certain period of time, so consider if keywords have consistent search volume or if there are high peaks that might not be suitable for year-long sales.
- Use a mix of long-tail keywords (lower search volume, more relevant) and broader keywords to avoid competing with too many sellers.
- Check the trend chart to analyze keyword performance over time.
- Consider the potential of a keyword based on conversion rate, search volume, competition ratio, and competition on Amazon.
- Do not solely rely on a keyword score for decision-making.
Overview of Allora Keyword Finder Tool
- The Allora Keyword Finder Tool allows users to analyze and filter keywords for their products.
- Users can identify relevant keywords by considering their relevance, search volume, and keyword score.
- The tool uses a color-coding system, with green indicating highly relevant keywords and lower competition.
- Users can filter keywords based on specific criteria, such as search volume, to find broader or more targeted terms.
- The tool also allows users to create rules and combine filters to further refine keyword selection.
- Allora's Keyword Finder Tool can help users streamline their keyword research process and select the most effective keywords for their product listings.
Tips for Optimizing Product Listings for SEO with Aura
- Use the three-step workflow of brainstorming, researching, and scoring keywords.
- Use the 5W technique to trigger keyword ideas during brainstorming.
- Write down all brainstormed ideas on paper before analyzing them in a keyword research tool.
- Focus on search volume as an initial indicator of keyword viability.
- Consider keywords with search volumes of 500-1,000 if they are highly relevant or longtail.
- Save relevant keywords with adequate search volume to a list for further analysis.
- Customize the columns in the keyword research tool to display necessary data for decision-making.
- Consider factors like competition level and keyword strength when scoring keywords.
- Utilize tags to categorize keywords and determine their suitability for use in the listing.
- Continuously review and refine the keyword list for optimal listing optimization.
- Analyze competition ratio to determine keyword potential.
- Consider the concept of longtail keywords and their benefits.
- Exclude irrelevant keywords in product research mode.
- Keep track of the trend to determine if a keyword is seasonal or not.
- Use a mix of long-tail and broader keywords to avoid competing with too many sellers.
- Check the trend chart to analyze keyword performance over time.
- Consider conversion rate, search volume, competition ratio, and competition on Amazon for keyword evaluation.
- Use Allora's Keyword Finder Tool to analyze and filter keywords for product listings.
- Identify relevant keywords based on relevance, search volume, and keyword score.
- Use color-coding system (green for highly relevant keywords) in the Keyword Finder Tool.
- Filter keywords based on specific criteria, such as search volume, to find broader or more targeted terms.