Etsy Niche Basics for Getting Started with Print on Demand - Full Tutorial

Strategies for Choosing a Niche for Your Etsy Shop

Start by identifying a specific target audience or market segment for your products.
Consider three main approaches: general store with multiple product types across different niches, broader niche with more product types around that niche, or a sub-niche shop that focuses on a very specific segment within a broader niche.
The key is to have a focused and defined strategy for your target audience and to structure and brand your shop accordingly.
Having a specific niche helps attract traffic and drive sales to your shop.

Different approaches to choosing a niche: broad categories, profession categories with different niches, or deep diving into a specific niche.
The importance of having a clear strategy for your shop and doing appropriate research.
Using keyword research and search engine optimization to drive traffic to your shop.
The option of having a general store with multiple niches or a sub-niche approach.
The significance of researching and identifying if there is a market for your chosen niche.
The usefulness of tools like eRank for doing research on what's selling and competition.
The example of building a shop with a sub-niche approach and creating sections for different sub-categories within the target niche.

Start with broad category of dog moms.
Use the Keyword Explorer and search for "Dog Mom" to gather keyword ideas.
Consider hobbies, professions, or sports as potential niches within the dog mom market.
Look for high search volume and competition on Etsy.
Turn on Google search to see if there are searches happening on Google as well.
Explore related searches to find additional product or niche ideas.
Add relevant keywords to a list for future reference.
Consider the click-through rate as an indicator of potential interest.
Explore specific dog breeds as sub-niches within the dog mom market.

Click-through rate is lower for this niche.
French bulldog is a popular keyword.
Golden Doodle is a crossbreed of a golden retriever and a poodle.
Researching keywords for this niche is time-consuming but worthwhile.
Golden Doodle and Golden Doodle gifts have high search volume and low competition.
Keep looking for smaller keyword opportunities as long as there is some search volume.
Use the saved keyword lists in the research tool to keep track of findings.
Validate niche research on Etsy by searching for broad terms and drilling down to specific niches.
Golden Doodle dog mom is a specific niche with less competition.
Validate sales and traffic on Etsy to confirm the viability of the niche.
Have a clear vision of the target audience, products, keywords, and designs for the shop.
It's okay to make changes along the way in the niche research process.