Media Markt Saturn plant Umbau von Filial-Services
Media Markt Saturn plant einige Änderungen seines Service-Angebots. Auch die Zukunft von Saturn soll bewertet werden.
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CEO of Media Markt Saturn Discusses Future Plans and Differentiation between Brands
- Karsten Wildberger, CEO of Ceconomy (parent company of Media Markt Saturn), spoke in a podcast about the future of the business and market.
- Plans include offering new services such as online appointment booking for in-store consultations and expanding social media communication.
- The online business is becoming increasingly important, with a growth of 25%.
- The differentiation between the Media Markt and Saturn brands is currently based on location and product offerings.
Media Markt Saturn focuses on differentiation and new service offerings.
- Media Markt Saturn is opening new stores under the name Media Markt.
- Five new shops, acquired from Gravis, will be converted into Media Markt Express formats.
- The company is looking for ways to differentiate itself from competitors.
- Gaming is currently a strong focus at Saturn, but they are exploring other areas of differentiation.
Ceconomy CEO Karsten Wildberger Discusses Future Plans for Media Markt Saturn
- Ceconomy plans to introduce new services like online appointment booking for in-store consultations.
- The company aims to expand its social media communication to engage with customers more effectively.
- Online business is growing significantly, with a growth rate of 25%.
- Differentiation between Media Markt and Saturn is currently based on location and product offerings.