Google testing blue visit button for search result snippets
These are really big and visible buttons that may encourage a higher click-through rate from the search results.
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Google Testing Blue "Visit" Button for Search Result Snippets
- Google is testing a large blue "visit" button under some search results in the mobile search interface.
- The button takes users directly to the website listed in the search results.
- If this new visit button is rolled out, it could potentially drive a higher click-through rate to search result snippets.